Idea labs advertising campaign
THE CHALLENGE Once Idea Labs was launched to the public, our client needed a global campaign To promote a new way of thinking in b2b we highlighted how our food science work benefits the whole world for greater good. The goal was to drive more traffic and qualified leads to the new website. THE SOLUTION We came up with a fresh campaigns with a lot of room for growth. This came to life in print, online, takeovers, landing pages, video, presentations and more. THE RESULT Campaigns delivered a 40% increase in web traffic and 50% uptick on sales leads/inquiries.