GE interactive and storyboard
THE CHALLENGE Our client, GE, was looking for an interactive sales tool that was not dependent on internet—and where the user can customize their own journey or path to explain GE RailConnect 360 programs and solutions. THE SOLUTION We came up with a solution that was not internet-based, but able to play on each user’s computer as a customized solution for them according to their need. With lively animations the customer can clock on the screen and dive deeper and deeper into a specific product and then zoom back out to explore more. The whole experience included case studies, product overviews, presentations and more throughout. The look was simple, fun and easy to understand for the complex solutions and materials offered. THE RESULT The app delivered a 40% increase in web traffic post-launch of an app development for GE, 35% lift in lead generation. Our agency received 3 gold awards for the work.