customer testimonial campaign

THE CHALLENGE Once Ingredion and Idea Labs was launched to the public, our client needed a global campaign to reinforce how important labels are on your products, outside of showing the product itself. The goal was to drive more traffic and qualified leads to the new website. THE SOLUTION We came up with two fresh campaigns. 1. Focused on our customers’ wants and needs, and 2. Focused on their consumers’ wants and needs. They are very unique from one another, so we decided to run them at the same time to test results. This came to life in print, online, takeovers, landing pages, video, presentations and more. As an agency, wanted to keep momentum and create campaigns that were focused more about daily life and the end consumer. Our client was very happy. Ask me to share the strategy planning documents. THE RESULT Campaigns delivered a 40% increase in web traffic and 50% uptick on sales leads/inquiries.