Video for new product feature release
Vesta overview video
Vesta brand refresh
THE CHALLENGE Vesta is a B2B cloud-based SaaS company that has rapid growth. I was brought in on a contract basis to elevate creative and brand strategy to set them up for success. I have proven experience in strategic creative thinking over a large variety of disciplines with a primary focus on branding and new technologies. THE SOLUTION For the last year I have developed a strategy plan overseeing the development of comprehensive branded assets—including pitch decks, logos, websites, design systems/workflows, interactive sales tools, product launches, videos, and go-to-market campaigns—to reinforce brand identity and enhance market differentiation. THE RESULTS New website launched in February 2026. Social and campaign strategy launched. Analytics of users and engagement has increased 40%. Check out vesta.io.